Dos and Don'ts of Homebuyer Incentives
The Do’s and Don’ts of Homebuyer Incentives Should You Offer Buyer Incentives When Selling Your Home? As a seller, it's natural to want your home to stand out. But should you offer buyer incentives — like covering closing costs, paying for new carpet, or throwing in a flat-screen TV? The short answer: sometimes. But it depends on the market, the property, and how your offer compares to the competition. When Buyer Incentives Can Help In a buyer’s market — or when you're selling a home with dated features or unique floorplans — strategic incentives can tip the scale in your favor. I've seen incentives used successfully to: Offset cosmetic flaws — Like offering a $3,000 flooring allowance instead of replacing outdated carpet. Attract first-time buyers — Covering part of the buyer’s closing costs can be a big win for FHA or VA buyers. Differentiate from the competition — If your home is comparable in price and features to nearby listings, a thoughtful inc...